Troy Scheer

Troy Scheer Head Shot_Small(1)

Troy Scheer
Chief Marketing Officer


Troy Scheer champions all functional aspects of marketing for Binary Automotive Solutions, which includes marketing and brand strategies, providing graphic and web design leadership, digital marketing, video production, audio production, photography, and public relations. Troy focuses on ensuring that the marketing and sales teams have the right strategic messaging, information, tools, and training to successfully execute on strategic plans.


With nearly 25 years in the marketing field, Troy is a dynamic, competitive marketing leader equipped with vision. His previous role as founder of two different marketing firms highlighted his extensive track record of leadership and proven results with local, national and international brands. He offers a demonstrated ability to create and implement innovative strategies for digital marketing, branding, advertising, channel marketing, and public relations.


Troy is married with two high school aged children and two great four-legged family members (an Akita and Rat Terrier). Outside of work he enjoys coaching youth football, watching his daughter perform as a Marcus Marquette, taking in the outdoors and going to concerts with his wife.