Todd Roth


Todd Roth
Vice President of
Business Development


Todd Roth has been an integral part of the Binary Automotive Solutions team since 2012, coming from a 20-year stint as a top producer in several finance offices for dealerships in the mid-west. In total, Todd has been involved in the retail automotive industry for nearly three decades. During that time, he was one of five national sales trainers helping guide dealers and lenders through the benefits and usage of Lease Link.

As Vice President of Implementation and Training, Todd is tasked with making sure that Binary’s warranty program installs go off without a hitch. He leads the physical set up of the launch overseeing an installation team and providing training to finance departments on how to get the most value out of their customized warranty program.

Todd is on the front lines, traveling back and forth across the country to make sure Binary clients are delighted with the entire process of launching their warranty program. Although, Todd is senior management, he never hesitates to get out on the lot to help badge vehicles if that’s what it takes to get the job done and the dealership’s expectations are exceeded.

While Todd doesn’t see a lot of downtime, when he does, he enjoys watching open-wheel auto racing including Formula One and IndyCar.