Articles

Don’t Race To The Bottom: Build a Lifetime of Customers With Warranty Programs

Don’t Race to the Bottom By Inviting Buyers to Mess With Your Profits

3 Ways to Stand Out Among the White Noise of Price Wars

Helping You End the Race to the Bottom

Stop Racing to the Bottom in 2018: Enhance Your Culture Instead of Lowering Your Prices

Is This the Year of Culture Change at Your Dealership?

Binary Acceleration Award

Great Ads Don’t Equal Great Customer Experience

Price and Profits: Are You “Winning” the Race to the Bottom?

Stop Racing Your Competitors to the Bottom on Price

Binary cover snipe September 2017

Pricing: Can You Really Win That Race to the Bottom?