HELPING DEALERS IMPROVE THEIR LIVES
“My job is helping dealers improve
the quality of their lives,”
Binary Automotive Solutions founder, James Binkley
Owner/Chief Executive Officer
They say all roads in life eventually converge.
James Binkley is living proof.
For 25 years, Binkley worked a handful of random jobs that he could never have known would each be a stepping stone, a chance to gather knowledge and experience, until his journey finally led him to Texas where he founded Binary Automotive Solutions in 2005.
Born in Romulus, MI, the second youngest child of 10 total, Binkley learned an incredible work ethic from his father, who had quit school in the fifth grade to work the family farm. After being injured on a construction job, his Dad was forced to change careers, and began driving a cab.
Binkley helped his father with body work and painting, fostering a deep love of cars that carried over from high school where he ran the auto repair shop and studied small engine repair.
Field Operations/Sales Manager
Owain Stevens has only worked for Binary Automotive Solutions since 2010, but his friendship with owner James Binkley began 14 years earlier, when both men worked for Pat Ryan and Associates.
That friendship, and his appreciation and respect for Binkley’s automotive acumen, paved the way for Stevens to join the Binary Automotive Solutions team as Field Operations and Sales Manager.
“I don’t think there’s anyone else out there with the host of programs and the ability to tailor make the programs to a dealer’s individual needs,” says Stevens, whose grandfather was a steam engine engineer and his father and mother both worked for General Motors in the United Kingdom. Stevens got his start in the industry at 16.
“I’ve worked on motorcycles, cars, trucks, boats. Pretty much anything with wheels, I’ve had a hand in it somewhere along the line,” he says. “At the end of the day, I’m a car guy. That’s all I’ve ever known. It’s all I will ever know. It’s all I want to do.”
Contact Binary Automotive Solutions today to discuss how you can take the first step in developing your Dealer Branded merchandizing, marketing and customer retention programs.
We’ll put our 25 years of experience in helping auto dealerships establish their brand and provide exceptional service to work for you.